(a) General requirements. This course is recommended for students in Grades 11-12. Prerequisite: Advanced Fashion Design. (b) Introduction. Careers in fashion span all aspects of the textile and apparel industries. Within this context, in addition to developing advanced technical knowledge and skills needed for success in the Arts, Audio/Video Technology, and Communications career cluster, students will be expected to develop an advanced technical understanding of the business aspects of fashion, with emphasis on promotion and retailing. Instruction may be delivered through lab-based classroom experiences or career preparation opportunities. (c) Knowledge and skills. (1) The student applies academic knowledge and skills in fashion, textile, and apparel projects. The student is expected to: (A) apply English language arts knowledge and skills by demonstrating use of content, technical concepts, and vocabulary; using correct grammar, punctuation, and terminology to write and edit documents; and composing and editing copy for a variety of written documents such as patterns, brochures, advertisements, and press releases; and (B) apply mathematics knowledge and skills by identifying whole numbers, decimals, and fractions applied to measurement and scale; demonstrating knowledge of arithmetic operations; using conversion methods such as fractions to decimals and inches to points; and applying measurement to solve a problem. (2) The student implements advanced professional communications strategies. The student is expected to: (A) adapt language for audience, purpose, situation, and intent such as structure and style; (B) organize oral and written information; (C) interpret and communicate information, data, and observations; (D) present formal and informal presentations; (E) apply active listening skills to obtain and clarify information; (F) listen to and speak with diverse individuals; and (G) exhibit public relations skills to increase internal and external customer/client satisfaction. (3) The student implements advanced problem-solving methods. The student is expected to employ critical-thinking and interpersonal skills independently and in teams to solve problems. (4) The student implements advanced information technology applications. The student is expected to use personal information management, email, Internet, writing and publishing, presentation, and spreadsheet or database applications for fashion, textiles, and apparel projects. (5) The student implements advanced knowledge of fashion, textile, and apparel systems. The student is expected to analyze and summarize the history and evolution of the fashion, textiles, and apparel field. (6) The student applies safety regulations. The student is expected to: (A) implement personal and workplace safety rules and regulations; and (B) employ emergency procedures. (7) The student implements leadership characteristics to student leadership and professional development activities. The student is expected to: (A) adapt language for audience, purpose, situation, and intent such as structure and style; (B) organize oral and written information; (C) interpret and communicate information, data, and observations; (D) give formal and informal presentations; (E) apply active listening skills; (F) listen to and speak with diverse individuals; and (G) exhibit public relations skills. (8) The student applies ethical decision making and complies with legal practices related to fashion, textiles, and apparel. The student is expected to: (A) exhibit ethical conduct; and (B) discuss and apply copyright laws. (9) The student demonstrates employability characteristics. The student is expected to: (A) identify and participate in training, education, or certification to prepare for employment; (B) identify and demonstrate positive work behaviors and personal qualities needed to be employable such as self-discipline, self-worth, positive attitude, integrity, and commitment; (C) demonstrate skills related to seeking and applying for employment to find and obtain a desired job, including identifying job opportunities, developing a resumé and letter of application, completing a job application, and demonstrating effective interview skills; (D) maintain a career portfolio to document work experiences, licenses, certifications, and work samples; (E) demonstrate skills in evaluating and comparing employment opportunities; and (F) examine employment opportunities in entrepreneurship. (10) The student implements technical skills for efficiency. The student is expected to employ planning and time-management skills to complete work tasks. (11) The student implements an increasing understanding of the business aspects of fashion, with emphasis on promotion and retailing. The student is expected to: (A) describe fundamentals of fashion buying by: (i) explaining processes for retail buying; (ii) identifying wholesale market resources; (iii) comparing various apparel marts; (iv) analyzing how timing and pricing of fashion apparel and accessories are determined; (v) analyzing the price of a fashion product; (vi) describing various types of retail outlets; (vii) describing how offshore sourcing impacts fashion retailing; and (viii) composing a scenario plan for retail pricing, sales and inventory, and purchasing; (B) describe the relationship between marketing and the fashion industry by: (i) explaining the marketing concept; (ii) relating marketing functions to the fashion industry; (iii) explaining how each component of the marketing mix contributes to successful fashion marketing; (iv) explaining the importance of target markets; (v) describing advantages and disadvantages of market segmentation and mass marketing; (vi) researching trends and emerging technologies affecting fashion marketing; (vii) determining examples of niche marketing; (viii) describing cultural and societal influences on the fashion market; and (ix) describing how international marketing has affected the fashion industry; (C) develop, implement, and evaluate a promotional plan by: (i) identifying components of the promotional mix such as advertising, visual merchandising, and personal selling; (ii) demonstrating visual merchandising techniques for fashion goods, services, or ideas; (iii) analyzing a promotional plan for effectiveness; (iv) describing deceptive practices in fashion promotion; and (v) employing ethical practices in promotional activities; (D) apply marketing techniques when assisting with promotional activities by: (i) describing various types of business promotion strategies; (ii) classifying types of customers and their motives for buying textile and apparel products; (iii) describing roles of public relations and publicity in product promotion; (iv) explaining the use of promotional activities to market textile and apparel products and services; (v) planning special fashion events such as fashion shows, trunk shows, retail shows, and educational events; (vi) creating and developing a fashion show theme; (vii) developing a scale drawing to illustrate fashion show sets and staging; (viii) describing all fashion show responsibilities; and (ix) writing press releases to publicize promotional activities; (E) create product displays using the principles of design by: (i) identifying components used in developing displays; (ii) determining ways in which design elements and principles are used in the creation of displays; (iii) describing types and uses of interior and exterior displays; and (iv) creating window or other displays of fashion and apparel products; (F) demonstrate effective customer service by: (i) determining factors that promote quality customer relations; (ii) evaluating the impact of cultural diversity on customer relations; (iii) exhibiting skills needed for effective customer service; (iv) creating solutions to specific customer issues; and (v) examining the role of selling fashion products in retail; (G) identify wholesale settings by: (i) analyzing motives for consumer fashion purchases; (ii) describing qualities of an effective salesperson; (iii) applying appropriate fashion vocabulary in selling situations; and (iv) demonstrating effective sales techniques from customer approach to closure; and (H) summarize important business procedures in fashion retailing by: (i) explaining methods a business uses to control risks such as surveillance, safety training, and loss control; (ii) explaining the use of inventory information such as preparing financial reports and making buying decisions; (iii) demonstrating cash and credit transaction methods; (iv) analyzing data used to make accurate forecasts; (v) demonstrating knowledge of the fashion buying process such as preparing a buying plan, completing purchase orders, and processing invoices; (vi) examining operational costs such as markup, markdown, cash flow, and other factors affecting profit; and (vii) demonstrating procedures for reporting and handling accidents, safety, and security incidents.
Source Note: The provisions of this §130.95 adopted to be effective August 23, 2010, 34 TexReg 5922