Unsolicited Electronic Messages Ordinance


Published: 2012-08-02

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Cap 593 - Unsolicited Electronic Messages Ordinance 1

Chapter: 593 Unsolicited Electronic Messages Ordinance Gazette Number Version Date

Long title E.R. 2 of 2012 02/08/2012


An Ordinance to provide for the regulation of the sending of unsolicited electronic messages and for connected
purposes.


[The Ordinance except Part 2, sections 31, 32, 33, 38, 39

and 58 and sections 1(2) and 2(2) and Table 2 of
Schedule 1 }


1 June 2007


Part 2, sections 31, 32, 33, 38, 39 and 58 and sections

1(2) and 2(2) and Table 2 of Schedule 1 }


22 December 2007 L.N. 201 of 2007]

(Enacting provision omitted—E.R. 2 of 2012)


(Originally 9 of 2007)

(*Format changes—E.R. 2 of 2012)
_________________________________________________________________________________
Note:
* The format of the Ordinance has been updated to the current legislative styles.

Part: 1 Preliminary E.R. 2 of 2012 02/08/2012




Section: 1 Short title and commencement E.R. 2 of 2012 02/08/2012


(1) This Ordinance may be cited as the Unsolicited Electronic Messages Ordinance.
(2)-(3) (Omitted as spent—E.R. 2 of 2012)

Section: 2 Interpretation L.N. 163 of 2013 03/03/2014


(1) In this Ordinance, unless the context otherwise requires—
account (帳戶) includes—

(a) a free account;
(b) a pre-paid account; and
(c) anything that may reasonably be regarded as the equivalent of an account;

Authority (管理局) means the Communications Authority established by section 3 of the Communications Authority
Ordinance (Cap 616); (Added 17 of 2011 s. 28)

business (業務) includes a trade or profession;
commercial electronic mail message (商業電郵訊息) means a commercial electronic message sent to an electronic

mail address;
commercial electronic message (商業電子訊息) means an electronic message the purpose, or one of the purposes,

of which is—
(a) to offer to supply goods, services, facilities, land or an interest in land;



Cap 593 - Unsolicited Electronic Messages Ordinance 2

(b) to offer to provide a business opportunity or an investment opportunity;
(c) to advertise or promote goods, services, facilities, land or an interest in land;
(d) to advertise or promote a business opportunity or an investment opportunity;
(e) to advertise or promote a supplier, or a prospective supplier, of goods, services, facilities, land or an interest

in land; or
(f) to advertise or promote a provider, or a prospective provider, of a business opportunity or an investment

opportunity,
in the course of or in the furtherance of any business;
consent (同意) has the meaning assigned to it by section 5 (meaning of consent and related matters);
court (法院) includes a magistrate;
document (文件) includes, in addition to a document in writing—

(a) a disc, tape or other device in which data other than visual images are embodied so as to be capable, with or
without the aid of some other equipment, of being reproduced from the disc, tape or other device; and

(b) a film, tape or other device in which visual images are embodied so as to be capable, with or without the aid
of some other equipment, of being reproduced from the film, tape or other device;

domain name (域名) means a string (any sequence or combination of letters, characters, numbers or symbols of any
language) registered with or allocated or assigned by a domain name authority as part of an electronic address on
the Internet;

domain name authority (域名當局) means a domain name registrar, domain name registry or other domain name
registration body;

do-not-call register (拒收訊息登記冊) means a register established and kept under section 31 (Authority may
establish do-not-call registers);

electronic address (電子地址) means a string (any sequence or combination of letters, characters, numbers or
symbols of any language) used to specify a source or destination of an electronic message and includes, but is
not limited to, an electronic mail address, Internet protocol address, instant messaging account name, telephone
number and facsimile number;

electronic mail address (電郵地址) means an electronic address consisting of a user name or mailbox (commonly
referred to as the "local part") and a reference to a domain name (commonly referred to as the "domain part"),
whether or not displayed, to which an electronic message can be sent;

electronic message (電子訊息) includes a message in any form sent over a public telecommunications service to an
electronic address and includes, but is not limited to—
(a) a text, voice, sound, image or video message; and
(b) a message combining text, voice, sound, images or video;

enforcement notice (執行通知) means a notice under section 38(1) (Authority may issue enforcement notice);
function (職能) includes a power and a duty;
Hong Kong company (香港公司) means—

(a) a company within the meaning assigned by section 2(1) of the Companies Ordinance (Cap 622); or
(Amended 28 of 2012 ss. 912 & 920)

(b) a body corporate that is incorporated or otherwise established by or under any other Ordinance;
Hong Kong link (香港聯繫) has the meaning assigned to it by section 3 (meaning of Hong Kong link);
legal proceedings (法律程序) means legal proceedings of any kind, whether civil or criminal and whether under this

Ordinance or otherwise;
mistake (錯誤) means a reasonable mistake of fact;
organization (機構) includes—

(a) a Hong Kong company;
(b) any other company or body corporate, wherever incorporated or otherwise established; and
(c) a partnership or other unincorporated body of persons, whether formed or established in Hong Kong or

elsewhere;
public telecommunications network (公共電訊網絡) means a telecommunications network offered for use by the

general public;
public telecommunications service (公共電訊服務 ) has the meaning assigned to it by section 2(1) of the



Cap 593 - Unsolicited Electronic Messages Ordinance 3

Telecommunications Ordinance (Cap 106);
registered user (登記使用者), in relation to the sending of a commercial electronic message to an electronic address,

means—
(a) if the electronic address is an electronic mail address, the individual or organization who is responsible for

the relevant electronic mail address account;
(b) if the message is sent to an electronic address in connection with an instant messaging service, the

individual or organization who is responsible for the relevant instant messaging account;
(c) if the electronic address is a telephone number or facsimile number, the individual or organization who is

responsible for the relevant telephone or facsimile account; or
(d) in any other case, the individual or organization who is responsible for the relevant electronic address

account,
and, if 2 or more individuals or organizations are jointly responsible for such an account, means any of those

individuals or organizations;
regulations (規例) means regulations made under section 62 (regulations);
Secretary (局長) means the Secretary for Commerce and Economic Development; (Amended L.N. 141 of 2007)
send (發送) has the meaning assigned to it by section 4 (meaning of send and related matters);
software (軟件) includes a combination of software and associated data;
supply (供應) means supply by way of sale, transfer, exchange, lease, hire or hire-purchase;
telecommunications (電訊) has the meaning assigned to it by section 2(1) of the Telecommunications Ordinance

(Cap 106);
telecommunications device (電訊裝置) includes any computer, instrument, apparatus or equipment used for the

purpose of telecommunications;
telecommunications network (電訊網絡) has the meaning assigned to it by section 2(1) of the Telecommunications

Ordinance (Cap 106);
telecommunications service (電訊服務) has the meaning assigned to it by section 2(1) of the Telecommunications

Ordinance (Cap 106);
telecommunications service provider (電訊服務提供者 ) means a licensee as defined in section 2(1) of the

Telecommunications Ordinance (Cap 106);
unsubscribe request (取消接收要求) has the meaning assigned to it by section 9(4) (commercial electronic

messages must contain unsubscribe facility);
working day (工作日) means any day other than a public holiday or a black rainstorm warning day or gale warning

day within the meaning assigned by section 71(2) of the Interpretation and General Clauses Ordinance (Cap 1).
(Amended 17 of 2011 s. 28)

(2) For the purposes of paragraphs (a), (b), (c), (d), (e) and (f) of the definition of commercial electronic message in
subsection (1), it is immaterial whether—
(a) the goods, services, facilities, land, interest in land, business opportunity or investment opportunity exists;

or
(b) it is lawful to acquire the goods, services, facilities, land, interest in land, business opportunity or

investment opportunity.
(3) For the purposes of the definition of electronic message in subsection (1), it is immaterial whether—

(a) the electronic address exists; or
(b) the message reaches its intended destination.

(4) In this Ordinance, a reference to the performance of a function includes the exercise of a power and the
discharge of a duty.

(5) For the avoidance of doubt, references in this Ordinance to organizations shall not be construed as implying that
references to persons do not include companies, bodies corporate, partnerships or other bodies of persons.

(6) Where, in any provision of this Ordinance, a reference is made to another provision of this Ordinance and the
reference is followed by text in parenthesis that purports to be descriptive of the subject matter of the provision
referred to, the text in parenthesis shall be treated as having been provided for information only and does not
have any legislative effect.





Cap 593 - Unsolicited Electronic Messages Ordinance 4

Section: 3 Meaning of Hong Kong link E.R. 2 of 2012 02/08/2012


(1) For the purposes of this Ordinance, a commercial electronic message has a Hong Kong link if, and only if—
(a) the message originates in Hong Kong;
(b) the individual or organization who sent the message or authorized the sending of the message is—

(i) an individual who is physically present in Hong Kong when the message is sent;
(ii) an organization (other than a Hong Kong company) that is carrying on business or activities in Hong

Kong when the message is sent; or
(iii) a Hong Kong company;

(c) the telecommunications device that is used to access the message is located in Hong Kong;
(d) the registered user of the electronic address to which the message is sent is—

(i) an individual who is physically present in Hong Kong when the message is accessed; or
(ii) an organization that is carrying on business or activities in Hong Kong when the message is accessed;

or
(e) the message is sent to an electronic address that is allocated or assigned by the Authority.

(2) For the purposes of subsection (1)(b), (c), (d) and (e), it is immaterial whether the commercial electronic
message originates in Hong Kong or elsewhere.

(3) For the purposes of subsection (1)(b)(iii), it is immaterial whether the commercial electronic message is sent, or
is authorized to be sent, from Hong Kong or elsewhere.


Section: 4 Meaning of send and related matters E.R. 2 of 2012 02/08/2012


(1) For the purposes of this Ordinance, send (發送), in relation to an electronic message, includes cause to be sent
and attempt to send.

(2) For the purposes of this Ordinance (including subsection (3)), if an individual authorizes the sending of a
commercial electronic message and he does so on behalf of an organization, then—
(a) the organization shall be treated as authorizing the sending of the message; and
(b) the individual shall be treated as not authorizing the sending of the message.

(3) For the purposes of this Ordinance, if—
(a) a commercial electronic message is sent by an individual or organization; and
(b) the sending of the message is not authorized by any other individual or organization,

the first-mentioned individual or organization shall be treated as authorizing the sending of the message.
(4) For the purposes of any legal proceedings, a telecommunications service provider who merely provides a service

that enables a commercial electronic message to be sent shall, unless the contrary is proved, be presumed not to
have sent the message and not to have authorized the message to be sent.

(5) For the purposes of any legal proceedings, if a commercial electronic message is sent and at the relevant time the
telecommunications device, service or network from which it was sent was controlled by a person without the
knowledge of the owners or authorized users of the telecommunications device, service or network, the owners
or authorized users shall, unless the contrary is proved, be presumed not to have sent the message and not to
have authorized the message to be sent.

(6) In subsection (5), control (控制) means either physical control or control through the use of software or other
means.


Section: 5 Meaning of consent and related matters E.R. 2 of 2012 02/08/2012


(1) For the purposes of this Ordinance—
consent (同意), in relation to the sending of a commercial electronic message, means—

(a) express consent; or
(b) consent that can reasonably be inferred from the conduct of the individual or organization concerned;

withdraw (撤回), in relation to consent, means to expressly withdraw that consent.
(2) For the purposes of this Ordinance, consent to the sending of a commercial electronic message may be given,

and such consent may be withdrawn, by means of an electronic message or in any other manner.
(3) For the purposes of this Ordinance, the registered user of an electronic address shall be treated as having given



Cap 593 - Unsolicited Electronic Messages Ordinance 5

his consent to the sending of a commercial electronic message to that electronic address if the registered user or
a person on his behalf—
(a) has, either in response to a clear and conspicuous request for consent or at his own initiative, given his

consent to the sending of the message; and
(b) has not, within a reasonable period of time prior to the sending of the message, withdrawn that consent.

(4) For the purposes of this Ordinance (including subsection (3)), if a person other than the registered user of an
electronic address uses the relevant account to send an electronic message about—
(a) consent; or
(b) withdrawal of consent,

that person shall be treated as having been authorized to send that message on behalf of the registered user.
(5) Subsection (4) shall not be construed as limiting the circumstances in which a person other than the registered

user of an electronic address may—
(a) consent; or
(b) withdraw consent,

on behalf of the registered user.
(6) For the avoidance of doubt, the registered user of an electronic address may at any time withdraw any consent

given by him to the sending of a commercial electronic message.

Section: 6 Application E.R. 2 of 2012 02/08/2012


(1) This Ordinance binds the Government.
(2) Neither the Government nor any public officer in the officer's capacity as such is liable to be prosecuted for an

offence against this Ordinance.

Section: 7 Exemptions E.R. 2 of 2012 02/08/2012


(1) The matters specified in Schedule 1 are exempt from the application of this Ordinance to the extent and subject
to the conditions, if any, specified in that Schedule.

(2) The Secretary may, by notice published in the Gazette, amend Schedule 1.

Part: 2 Rules about Sending Commercial Electronic Messages E.R. 2 of 2012 02/08/2012




Section: 8 Commercial electronic messages must include accurate
sender information

E.R. 2 of 2012 02/08/2012



(1) A person shall not send a commercial electronic message that has a Hong Kong link unless—
(a) the message includes clear and accurate information identifying the individual or organization who

authorized the sending of the message;
(b) the message includes clear and accurate information about how the recipient can readily contact that

individual or organization;
(c) the message includes such information and complies with such conditions as is or are specified in the

regulations, if any; and
(d) the information included in the message in compliance with this subsection is reasonably likely to be valid

for at least 30 days after the message is sent.
(2) Subsection (1) does not apply if the person—

(a) sent the commercial electronic message by mistake; or
(b) did not know, and could not with reasonable diligence have ascertained, that the message had a Hong Kong

link.

Section: 9 Commercial electronic messages must contain unsubscribe

facility
E.R. 2 of 2012 02/08/2012



(1) A person shall not send a commercial electronic message that has a Hong Kong link unless—



Cap 593 - Unsolicited Electronic Messages Ordinance 6

(a) the message includes—
(i) a statement to the effect that the recipient may use an electronic address or other electronic means

specified in the message (the unsubscribe facility) to send an unsubscribe request to the individual or
organization who authorized the sending of the message; or

(ii) a statement to similar effect;
(b) the statement is presented in a clear and conspicuous manner;
(c) the statement complies with such conditions as are specified in the regulations, if any;
(d) the unsubscribe facility complies with such conditions as are specified in the regulations, if any;
(e) if the unsubscribe facility is a telephone number or facsimile number, it is a number allocated or assigned

by the Authority;
(f) the unsubscribe facility is reasonably likely to be capable of receiving the recipient's unsubscribe request, if

any, at all times during a period of at least 30 days after the message is sent; and
(g) the unsubscribe request may be sent by the recipient free of any charge to the recipient for the use of the

unsubscribe facility.
(2) Subsection (1) does not apply if the person—

(a) sent the commercial electronic message by mistake; or
(b) did not know, and could not with reasonable diligence have ascertained, that the message had a Hong Kong

link.
(3) A person to whom an unsubscribe request is sent under this section shall ensure that a record of the request is

retained in the format in which it was originally received, or in a format that can be demonstrated to represent
accurately the information originally received, for at least 3 years after its receipt.

(4) In this section, unsubscribe request (取消接收要求), in relation to a commercial electronic message the
sending of which is authorized by an individual or organization, means—
(a) a message to the effect that the registered user of the electronic address to which the message is sent does

not wish to receive, at that electronic address, any further commercial electronic messages from or
authorized by that individual or organization; or

(b) a message to similar effect.

Section: 10 Commercial electronic messages must not be sent after

unsubscribe request is sent
E.R. 2 of 2012 02/08/2012



(1) This section applies if a person sends an unsubscribe request to an individual or organization using the
unsubscribe facility provided under section 9 (commercial electronic messages must contain unsubscribe
facility).

(2) The individual or organization shall, within 10 working days from the day on which the unsubscribe request is
sent—
(a) cease sending any further commercial electronic messages to the electronic address in respect of which the

unsubscribe request was sent; and
(b) cease authorizing the sending of any further commercial electronic messages to that electronic address.

(3) Subsection (2) does not apply in relation to a commercial electronic message if, subsequent to the sending of the
unsubscribe request, the registered user of the relevant electronic address has given his consent to the sending of
the message.

(4) Subsection (2) does not apply in relation to a commercial electronic message if the individual or organization
concerned—
(a) sent the message, or authorized it to be sent, by mistake; or
(b) did not know, and could not with reasonable diligence have ascertained, that the message had a Hong Kong

link.
(5) In this section, unsubscribe facility (取消接收選項) has the same meaning as in section 9 (commercial

electronic messages must contain unsubscribe facility).

Section: 11 Commercial electronic messages must not be sent to

electronic address listed in do-not-call register
E.R. 2 of 2012 02/08/2012



(1) A person shall not send a commercial electronic message that has a Hong Kong link to an electronic address



Cap 593 - Unsolicited Electronic Messages Ordinance 7

that, at the time the message is sent, is listed in a do-not-call register.
(2) Subsection (1) does not apply in relation to a commercial electronic message if, prior to or subsequent to the

listing of the electronic address in the do-not-call register, and whether before or after the commencement of this
section, the registered user of the electronic address has given his consent to the sending of the message.

(3) Subsection (1) does not apply if the electronic address has been listed in the do-not-call register for less than 10
working days at the time the commercial electronic message is sent.

(4) Subsection (1) does not apply if the person—
(a) sent the commercial electronic message by mistake; or
(b) did not know, and could not with reasonable diligence have ascertained, that the message had a Hong Kong

link.

Section: 12 Commercial electronic mail messages must not use

misleading subject headings
E.R. 2 of 2012 02/08/2012



A person shall not send a commercial electronic mail message that has a Hong Kong link if the subject heading of the
message, if any, would be likely to mislead the recipient about a material fact regarding the content or subject matter
of the message.

Section: 13 Commercial electronic messages must not be sent with

calling line identification information concealed
E.R. 2 of 2012 02/08/2012



(1) A person who sends a commercial electronic message that has a Hong Kong link from an electronic address that
is a telephone number or facsimile number (the sending number) shall not—
(a) conceal or withhold from the called party the calling line identification information of the sending number;

or
(b) perform any operation or issue any instruction in connection with the sending of the message for the

purpose of, or that has the effect of, concealing or withholding from the called party the calling line
identification information of the sending number.

(2) In this section, calling line identification information (來電線路識別資料) means telecommunications
network information generated and transmitted by the calling party's telecommunications network for the
purpose of enabling the called party's telecommunications network to identify the telephone number or facsimile
number of the calling party.


Part: 3 Rules about Address-Harvesting and Related Activities E.R. 2 of 2012 02/08/2012




Section: 14 Interpretation of Part 3 E.R. 2 of 2012 02/08/2012


(1) In this Part—
address-harvesting software (地址收集軟件) means software that is specifically designed or marketed for use for—

(a) searching the Internet or a public telecommunications network for electronic addresses; and
(b) collecting, compiling, capturing or otherwise obtaining those electronic addresses;

harvested-address list (地址收集清單) means—
(a) a list of electronic addresses;
(b) a collection of electronic addresses; or
(c) a compilation of electronic addresses,

where the production of the list, collection or compilation is, to any extent, directly or indirectly attributable to
the use of address-harvesting software.

(2) For the purposes of this Part, a person sends multiple commercial electronic messages if he sends more than 100
commercial electronic messages during a 24-hour period or more than 1000 commercial electronic messages
during a 30-day period.





Cap 593 - Unsolicited Electronic Messages Ordinance 8

Section: 15 Supply of address-harvesting software or harvested-
address list

E.R. 2 of 2012 02/08/2012



(1) No person shall supply or offer to supply—
(a) address-harvesting software;
(b) a right to use address-harvesting software;
(c) a harvested-address list; or
(d) a right to use a harvested-address list,

to another person (the customer) for use in connection with, or to facilitate, the sending of commercial
electronic messages that have a Hong Kong link without the consent of the registered users of the electronic
addresses to which they are sent.

(2) A person who contravenes subsection (1) commits an offence and is liable on summary conviction to a fine at
level 6.

(3) A person who knowingly contravenes subsection (1) commits an offence and is liable on conviction on
indictment to a fine of $1000000 and to imprisonment for 5 years.

(4) It is a defence to a charge for an offence under subsection (2) for the person charged to prove that he did not
know and had no reason to suspect that the customer, or another person, intended to use the address-harvesting
software or the harvested-address list, as the case may be, in connection with, or to facilitate, the sending of
commercial electronic messages that have a Hong Kong link without the consent of the registered users of the
electronic addresses to which they are sent.

(5) It is a defence to a charge for an offence under subsection (2) for the person charged to prove that he took all
reasonable precautions and exercised all due diligence to avoid the commission of the offence.


Section: 16 Acquisition of address-harvesting software or harvested-

address list
E.R. 2 of 2012 02/08/2012



(1) No person shall acquire—
(a) address-harvesting software;
(b) a right to use address-harvesting software;
(c) a harvested-address list; or
(d) a right to use a harvested-address list,

for use in connection with, or to facilitate, the sending of commercial electronic messages that have a Hong
Kong link without the consent of the registered users of the electronic addresses to which they are sent.

(2) A person who contravenes subsection (1) commits an offence and is liable on summary conviction to a fine at
level 6.

(3) A person who knowingly contravenes subsection (1) commits an offence and is liable on conviction on
indictment to a fine of $1000000 and to imprisonment for 5 years.

(4) It is a defence to a charge for an offence under subsection (2) for the person charged to prove that he took all
reasonable precautions and exercised all due diligence to avoid the commission of the offence.


Section: 17 Use of address-harvesting software or harvested-address

list
E.R. 2 of 2012 02/08/2012



(1) No person shall use—
(a) address-harvesting software; or
(b) a harvested-address list,

in connection with, or to facilitate, the sending of commercial electronic messages that have a Hong Kong link
without the consent of the registered users of the electronic addresses to which they are sent.

(2) A person who contravenes subsection (1) commits an offence and is liable on summary conviction to a fine at
level 6.

(3) A person who knowingly contravenes subsection (1) commits an offence and is liable on conviction on
indictment to a fine of $1000000 and to imprisonment for 5 years.

(4) It is a defence to a charge for an offence under subsection (2) for the person charged to prove that he took all
reasonable precautions and exercised all due diligence to avoid the commission of the offence.



Cap 593 - Unsolicited Electronic Messages Ordinance 9

(5) In this section, use (用、使用) does not include the act of forwarding the address-harvesting software or
harvested-address list to another person.


Section: 18 Sending of commercial electronic message to electronic

address obtained using automated means
E.R. 2 of 2012 02/08/2012



(1) No person shall send a commercial electronic message that has a Hong Kong link to an electronic address that
was obtained using an automated means.

(2) A person who contravenes subsection (1) commits an offence and is liable on summary conviction to a fine at
level 6 and to imprisonment for 2 years.

(3) A person who knowingly contravenes subsection (1) commits an offence and is liable on conviction on
indictment to a fine of $1000000 and to imprisonment for 5 years.

(4) It is a defence to a charge for an offence under subsection (2) for the person charged to prove that he did not
know and had no reason to suspect that the electronic address was obtained using an automated means.

(5) It is a defence to a charge for an offence under subsection (2) for the person charged to prove that he took all
reasonable precautions and exercised all due diligence to avoid the commission of the offence.

(6) In this section—
automated means (自動化方法) means an automated process that generates possible electronic addresses by

combining letters, characters, numbers or symbols into numerous permutations;
obtained (取得), in relation to an electronic address, means obtained, whether before or after the commencement of

this section, by—
(a) the person charged; or
(b) any person from or through whom the person charged acquired the electronic address.


Section: 19 Use of scripts or other automated means to register for 5

or more electronic mail addresses
E.R. 2 of 2012 02/08/2012



(1) No person shall use scripts or other automated means to register for 5 or more electronic mail addresses from
which to send, or enable another person to send, multiple commercial electronic messages that have a Hong
Kong link without the consent of the registered users of the electronic addresses to which they are sent.

(2) A person who contravenes subsection (1) commits an offence and is liable on summary conviction to a fine at
level 6 and to imprisonment for 2 years.

(3) A person who knowingly contravenes subsection (1) commits an offence and is liable on conviction on
indictment to a fine of $1000000 and to imprisonment for 5 years.

(4) Subsection (1) does not apply to—
(a) a person who performs functions in connection with the administration of the information systems of an

organization, when performing such functions; or
(b) a telecommunications service provider, when acting in connection with the provision of a public

telecommunications service.
(5) In this section—
register (登記), in relation to an electronic mail address, means—

(a) to register with an authority responsible for allocating or assigning the electronic mail address or approving
its allocation or assignment; or

(b) to be allocated or assigned the electronic mail address with the approval of such an authority;
scripts (手稿程式) means a list of instructions or commands to an information system.

Section: 20 Relay or retransmission of multiple commercial electronic

messages
E.R. 2 of 2012 02/08/2012



(1) No person shall use a telecommunications device, service or network to relay or retransmit multiple commercial
electronic messages that have a Hong Kong link, with the intent to deceive or mislead recipients, or any
telecommunications service provider, as to the source of such messages.

(2) A person who contravenes subsection (1) commits an offence and is liable—



Cap 593 - Unsolicited Electronic Messages Ordinance 10

(a) on summary conviction, to a fine at level 6 and to imprisonment for 2 years; or
(b) on conviction on indictment, to a fine of $1000000 and to imprisonment for 5 years.


Part: 4 Fraud and Other Illicit Activities Related to Transmission

of Commercial Electronic Messages
E.R. 2 of 2012 02/08/2012





Section: 21 Interpretation of Part 4 E.R. 2 of 2012 02/08/2012


(1) In this Part—
initiate (啟動), in relation to a commercial electronic message, means—

(a) to originate or send such a message;
(b) to procure the origination or sending of such a message; or
(c) to attempt to originate or send, or procure the origination or sending of, such a message,

but does not include actions that constitute the routine conveyance of such a message;
routine conveyance (例行傳遞) means the transmission, routing, relaying, handling or storing, through an automatic

technical process, of an electronic message in relation to which message another person has identified the
recipient or provided the recipient's electronic address.

(2) For the purposes of this Part, a person initiates the transmission of multiple commercial electronic messages
from a telecommunications device, service or network if he initiates the transmission of more than 100
commercial electronic messages during a 24-hour period, or more than 1000 commercial electronic messages
during a 30-day period, from that telecommunications device, service or network.

(3) For the purposes of this Part, more than one person may be considered to have initiated the transmission of a
commercial electronic message or multiple commercial electronic messages.


Section: 22 Initiating transmission of multiple commercial electronic

messages from telecommunications device, etc., accessed
without authorization

E.R. 2 of 2012 02/08/2012



(1) A person who—
(a) accesses a telecommunications device, service or network without authorization; and
(b) knowingly initiates the transmission of multiple commercial electronic messages that have a Hong Kong

link from that telecommunications device, service or network,
commits an offence and is liable on conviction on indictment to a fine and to imprisonment for 10 years.
(2) For the purposes of subsection (1), a person accesses a telecommunications device, service or network without

authorization if—
(a) he accesses that telecommunications device, service or network by any means or in any manner;
(b) he is not entitled to obtain such access; and
(c) he has not been authorized to obtain such access by any person who is entitled to grant him such access.


Section: 23 Initiating transmission of multiple commercial electronic

messages with intent to deceive or mislead recipients as to
source of messages

E.R. 2 of 2012 02/08/2012



(1) A person who knowingly initiates the transmission of multiple commercial electronic messages that have a Hong
Kong link from a telecommunications device, service or network without authorization, with the intent to
deceive or mislead recipients as to the source of such messages, commits an offence and is liable on conviction
on indictment to a fine and to imprisonment for 10 years.

(2) For the purposes of subsection (1), a person initiates the transmission of a commercial electronic message from a
telecommunications device, service or network without authorization if—
(a) he initiates the transmission of the message from that telecommunications device, service or network by any

means or in any manner;
(b) he is not entitled to initiate that transmission; and



Cap 593 - Unsolicited Electronic Messages Ordinance 11

(c) he has not been authorized to initiate that transmission by any person who is entitled to authorize him to
initiate the transmission.


Section: 24 Falsifying header information in multiple commercial

electronic messages
E.R. 2 of 2012 02/08/2012



(1) A person who—
(a) materially falsifies header information in multiple commercial electronic messages that have a Hong Kong

link; and
(b) knowingly initiates the transmission of such messages from a telecommunications device, service or

network,
commits an offence and is liable on conviction on indictment to a fine and to imprisonment for 10 years.
(2) For the purposes of subsection (1) but subject to subsection (3), a person materially falsifies header information

in a commercial electronic message if he falsifies, alters, conceals, deletes or withholds any information in such
manner as to impair the ability of the recipient of the message, a telecommunications service provider processing
the message or any other person to identify, locate or respond to the person who initiated the transmission of the
message.

(3) For the purposes of subsection (1) and in relation to the sending of a commercial electronic message from an
electronic address that is a telephone number or facsimile number (the sending number), the person initiating
the transmission of such a message shall not be treated as having materially falsified header information by
reason only that he has performed any operation or issued any instruction in connection with the sending of the
message for the purpose of, or that has the effect of, concealing or withholding from the called party the calling
line identification information of the sending number.

(4) In this section—
calling line identification information (來電線路識別資料) has the same meaning as in section 13(2) (commercial

electronic messages must not be sent with calling line identification information concealed );
header information (標頭資料 ) means the information attached to a commercial electronic message by a

telecommunications device, service or network for the purpose of identifying, or purporting to identify, the
person sending the message or the source, routing or destination of the message, and—
(a) in relation to a commercial electronic mail message, includes, but is not limited to, the originating domain

name, Internet protocol address and electronic mail address, but excludes the content in the SMTP data
portion; and

(b) in relation to any other form of commercial electronic message, includes, but is not limited to, the electronic
address from which the message originates;

SMTP data portion (《簡單郵遞傳送規約》數據部分) has the meaning assigned to it by the Simple Mail
Transfer Protocol of Internet Official Protocol Standards, or any successor protocols, published by the Internet
Engineering Task Force, or any of its successors, as amended from time to time.


Section: 25 Registering for electronic addresses or domain names

using information that falsifies identity of actual registrant
E.R. 2 of 2012 02/08/2012



(1) A person who—
(a) registers, using information that materially falsifies the identity of the actual registrant, for 5 or more

electronic addresses or 2 or more domain names; and
(b) knowingly initiates the transmission of multiple commercial electronic messages that have a Hong Kong

link from any of such electronic addresses or domain names or from any combination of such electronic
addresses or domain names,

commits an offence and is liable on conviction on indictment to a fine and to imprisonment for 10 years.
(2) For the purposes of subsection (1), a person uses information that materially falsifies the identity of the actual

registrant if he falsifies, alters, conceals, deletes or withholds any information in such manner as to—
(a) impair the ability of the relevant authority responsible for allocating or assigning the electronic address or

approving its allocation or assignment or the relevant domain name authority, as the case may be, to
identify or locate the actual registrant; or



Cap 593 - Unsolicited Electronic Messages Ordinance 12

(b) impair the ability of the recipient of any commercial electronic message transmitted from the electronic
address or domain name, a telecommunications service provider processing the message or any other person
to identify, locate or respond to the person who initiated the transmission of the message.

(3) In this section, register (登記、註冊) means—
(a) in relation to an electronic address—

(i) to register with an authority responsible for allocating or assigning the electronic address or approving
its allocation or assignment; or

(ii) to procure the allocation or assignment of the electronic address, or the approval of its allocation or
assignment, by such an authority; and

(b) in relation to a domain name, to register the domain name with, or to procure its allocation or assignment
by, any domain name authority.


Section: 26 False representations regarding registrant or successor in

interest to registrant of electronic address or domain name
E.R. 2 of 2012 02/08/2012



(1) A person who—
(a) falsely represents himself to be the registrant or the legitimate successor in interest to the registrant of 5 or

more electronic addresses or 2 or more domain names; and
(b) knowingly initiates the transmission of multiple commercial electronic messages that have a Hong Kong

link from any of such electronic addresses or domain names or from any combination of such electronic
addresses or domain names,

commits an offence and is liable on conviction on indictment to a fine and to imprisonment for 10 years.
(2) In this section, registrant (登記人、註冊人) means a person who registers for an electronic address or domain

name within the meaning assigned by section 25(3) (registering for electronic addresses or domain names using
information that falsifies identity of actual registrant).


Part: 5 Administration and Enforcement E.R. 2 of 2012 02/08/2012




Section: 27 Interpretation of Part 5 E.R. 2 of 2012 02/08/2012


In this Part—
approved code of practice (認可實務守則) has the meaning assigned to it by section 29(8) (Authority may approve

codes of practice);
authorized officer (獲授權人員) means a public officer authorized by the Authority under section 28 (Authority may

appoint authorized officers);
specified offence (指明罪行) means an offence under this Part or Part 3 (rules about address-harvesting and related

activities) or Part 7 (miscellaneous).

Section: 28 Authority may appoint authorized officers E.R. 2 of 2012 02/08/2012


The Authority may authorize in writing any public officer to perform any of the functions conferred or imposed on
authorized officers by this Part as are specified in the authorization.


Section: 29 Authority may approve codes of practice E.R. 2 of 2012 02/08/2012


(1) Subject to subsection (3), for the purpose of providing practical guidance in respect of the application or
operation of any provision of this Ordinance, the Authority may—
(a) approve and issue such codes of practice (whether prepared by it or not) as in its opinion are suitable for

that purpose; and
(b) approve such codes of practice issued or proposed to be issued otherwise than by it as in its opinion are

suitable for that purpose. (Amended 17 of 2011 s. 28)



Cap 593 - Unsolicited Electronic Messages Ordinance 13

(2) A code of practice—
(a) may consist of a code, standard, rule, specification or any other documentary form of practical guidance

prepared by the Authority or other body or authority; and
(b) may apply, incorporate or refer to any document that has been formulated or published by a body or

authority either as in force at the time the document is approved by the Authority or as amended, formulated
or published from time to time.

(3) Where a code of practice is approved under subsection (1), the Authority shall, by notice published in the
Gazette—
(a) identify the code concerned and specify the date on which its approval is to take effect; and
(b) specify the provision or provisions of this Ordinance for which the code is so approved.

(4) The Authority may—
(a) from time to time revise the whole or any part of any code of practice prepared by it under this section; and

(Amended 17 of 2011 s. 28)
(b) approve any revision or proposed revision of the whole or any part of any code of practice for the time

being approved under this section.
(5) The provisions of subsection (3) shall, with the necessary modifications, apply in relation to any revision or

approval under subsection (4) as they apply in relation to the approval of a code of practice under subsection (1).
(6) The Authority may at any time withdraw its approval from any code of practice approved under this section.

(Amended 17 of 2011 s. 28)
(7) Where under subsection (6) the Authority withdraws its approval from a code of practice approved under this

section, it shall, by notice published in the Gazette, identify the code concerned and specify the date on which its
approval is to cease to have effect. (Amended 17 of 2011 s. 28)

(8) References in this Ordinance to an approved code of practice are references to that code as approved under this
section and as it has effect for the time being, including by virtue of any revision of the whole or any part of it
approved under this section.

(9) The power of the Authority under subsection (1)(b) to approve a code of practice issued or proposed to be issued
otherwise than by it shall include the power to approve a part of such a code and, accordingly, in this Ordinance,
code of practice may be read as including a part of such a code. (Amended 17 of 2011 s. 28)

(10) A code of practice approved under this section and a notice published under subsection (3) or (7) are not
subsidiary legislation.


Section: 30 Use of approved codes of practice in legal proceedings E.R. 2 of 2012 02/08/2012


(1) A failure on the part of any person to observe any provision of an approved code of practice shall not of itself
render that person liable to legal proceedings.

(2) However, if, in any legal proceedings, the court is satisfied that a provision of an approved code of practice is
relevant to determining a matter that is in issue in the proceedings—
(a) the code of practice is admissible in evidence in the proceedings; and
(b) proof that the person contravened or did not contravene a relevant provision of the code of practice may be

relied on by any party to the proceedings as tending to establish or negate that matter.
(3) In any legal proceedings, a code of practice that appears to a court to be the subject of a notice under section

29(3) (Authority may approve codes of practice) shall, in the absence of evidence to the contrary, be presumed to
be the subject of such notice.

(4) In any legal proceedings, a document that purports to be a copy of a code of practice that is the subject of a
notice under section 29(3) (Authority may approve codes of practice) shall, in the absence of evidence to the
contrary, be presumed to be a true copy of the code.

(5) In this section, court (法院) includes—
(a) a magistrate;
(b) the Unsolicited Electronic Messages (Enforcement Notices) Appeal Board established under section 47(1);

and
(c) any other tribunal.





Cap 593 - Unsolicited Electronic Messages Ordinance 14

Section: 31 Authority may establish do-not-call registers E.R. 2 of 2012 02/08/2012


(1) The Authority may establish and keep one or more registers of electronic addresses for the purposes of this
Ordinance, each of which is to be known as a do-not-call register, and may do all things necessary for, or
incidental or conducive to, the establishment, operation and administration of such registers.

(2) The purposes of a do-not-call register are—
(a) to provide registered users of electronic addresses with a convenient means by which they may notify

senders of commercial electronic messages that they do not wish to receive such messages at those
electronic addresses; and

(b) to provide senders of commercial electronic messages with a convenient means by which they may
ascertain whether a registered user of an electronic address does not wish to receive unsolicited commercial
electronic messages at that electronic address.

(3) Without limiting the generality of subsection (1), the Authority may establish and keep separate do-not-call
registers for different kinds of electronic addresses.

(4) Without limiting the generality of subsection (1), a do-not-call register may be kept in such form as the
Authority considers appropriate including—
(a) in a documentary form; or
(b) in a form other than a documentary form.

(5) If a do-not-call register is kept in a form other than a documentary form, then the information contained in it
must be capable of being reproduced in a legible form.

(6) A document purporting to be—
(a) a copy of an entry in or extract of a do-not-call register; and
(b) certified by the Authority or an authorized officer as a true copy of the entry or extract referred to in

paragraph (a),
shall be admissible as evidence of its contents in any legal proceedings.
(7) A certificate purporting to be signed by the Authority or an authorized officer and stating that an electronic

address was or was not listed in a do-not-call register at a date specified in the certificate shall be admissible as
evidence of its contents in any legal proceedings.


Section: 32 Powers of Authority in relation to do-not-call registers E.R. 2 of 2012 02/08/2012


(1) Without limiting the generality of section 31(1) (Authority may establish do-not-call registers), the Authority
may determine—
(a) the criteria for determining whether an electronic address is eligible to be listed in a do-not-call register;
(b) the procedures for adding an electronic address to a do-not-call register;
(c) the period for which an electronic address may be listed in a donot-call register;
(d) the circumstances in which and the manner in which an electronic address may be removed from a do-not-

call register;
(e) the fees to be paid for the provision by the Authority of any service in relation to a do-not-call register; and
(f) any other matter relating to the establishment, operation or administration of a do-not-call register.

(2) The Authority shall not add an electronic address to a do-not-call register unless the registered user of that
electronic address has given his consent to its inclusion in the register and to its being made available under
section 33 (access to do-not-call registers).


Section: 33 Access to do-not-call registers E.R. 2 of 2012 02/08/2012


(1) Subject to subsection (2), the Authority shall, having regard to the purposes described in section 31(2) (Authority
may establish do-not-call registers), cause the information contained in a do-not-call register to be made
available to senders of commercial electronic messages.

(2) The Authority may, for the purpose of performing its functions under subsection (1), determine— (Amended 17
of 2011 s. 28)
(a) the procedures to be followed by any person who wishes to obtain access to information contained in a do-

not-call register;
(b) the conditions that must be met before such information is made available to any person;



Cap 593 - Unsolicited Electronic Messages Ordinance 15

(c) the form in which and the manner in which such information is made available to any person;
(d) the conditions subject to which such information is made available to any person; and
(e) any other matter relating to the provision by the Authority to any person of any such information.

(3) Without limiting the powers of the Authority under section 32(1)(e) (powers of Authority in relation to do-not-
call registers) but subject to subsection (4), the Authority may charge fees for making information contained in a
do-not-call register available to any person under this section.

(4) The Authority shall provide facilities to enable the registered user of an electronic address to verify, free of
charge, whether that electronic address is listed in a do-not-call register.


Section: 34 Authority may issue directions to telecommunications

service providers
E.R. 2 of 2012 02/08/2012



(1) Subject to subsections (2) and (3), the Authority may, by notice in writing served on a telecommunications
service provider, issue directions to the telecommunications service provider requiring it to—
(a) take such action as the Authority considers necessary for the purpose of assisting the Authority to determine

whether to commence an investigation into a contravention or suspected contravention of a provision of this
Ordinance;

(b) take such action as the Authority considers necessary for the purpose of assisting or enabling the Authority
to investigate a contravention or suspected contravention of a provision of this Ordinance; or

(c) provide information to the Authority for the purpose of assisting or enabling the Authority to establish,
operate or administer a do-not-call register,

and the telecommunications service provider shall give effect to such directions before a date specified in the
notice, being a date reasonable in all the circumstances of the case.

(2) No directions shall be issued to a telecommunications service provider under subsection (1) in relation to a
matter for which the Authority may serve a notice on the telecommunications service provider under section 36
(Authority may obtain information or documents relevant to investigation) or section 38 (Authority may issue
enforcement notice).

(3) No directions shall be issued to a telecommunications service provider under subsection (1) unless the Authority
is satisfied that the telecommunications service provider has been afforded a reasonable opportunity to make
representations to the Authority.


Section: 35 Authority may impose financial penalties E.R. 2 of 2012 02/08/2012


(1) The Authority may, by notice in writing served on a telecommunications service provider, require the
telecommunications service provider to pay to the Government the financial penalty specified in the notice in
any case where it fails to comply with any direction issued in respect of the telecommunications service provider
under section 34 (Authority may issue directions to telecommunications service providers).

(2) A financial penalty imposed on a telecommunications service provider under subsection (1) shall not exceed—
(a) $50000 for the first occasion on which a financial penalty is so imposed;
(b) $100000 for the second occasion on which a financial penalty is so imposed; and
(c) $200000 for any subsequent occasion on which a financial penalty is so imposed.

(3) The Authority shall not impose a financial penalty under this section unless, in all the circumstances of the case,
the financial penalty is proportionate and reasonable in relation to the failure or series of failures concerned
giving rise to that financial penalty.

(4) The Authority shall not impose a financial penalty under this section unless it has given the telecommunications
service provider concerned a reasonable opportunity to make representations, and the Authority shall consider
all representations made to it before it makes a decision whether or not to impose a financial penalty. (Amended
17 of 2011 s. 28)

(5) Subsection (1) shall not apply in the case of the telecommunications service provider concerned unless the
Authority is satisfied that it has been afforded a reasonable opportunity of complying with the direction in
respect of which that subsection is sought to be applied.

(6) A financial penalty imposed under this section is recoverable as a civil debt due to the Government.




Cap 593 - Unsolicited Electronic Messages Ordinance 16

Section: 36 Authority may obtain information or documents relevant
to investigation

E.R. 2 of 2012 02/08/2012



(1) If the Authority is satisfied that there are reasonable grounds for believing that a person is, or is likely to be, in
possession of information (including but not limited to passwords) or a document that is relevant to the
Authority's investigation of a contravention or suspected contravention of a provision of this Ordinance, the
Authority may serve a notice in writing on the person, accompanied by a copy of this section in Chinese and
English—
(a) requesting the person to—

(i) give the information in writing to the Authority; or
(ii) produce the document to the Authority,

as the case requires, before a date (the relevant date) specified in the notice, being a date reasonable in all
the circumstances of the case; and
(b) stating that if the person is of the view that he cannot, or does not wish to, comply with the request, then he

may make representations in writing to the Authority as to why he is of that view before the relevant date.
(2) Where the Authority receives representations referred to in subsection (1)(b) from a person, the Authority shall,

after considering the representations, serve a notice in writing on the person—
(a) stating that the Authority has considered the representations; and
(b) stating either—

(i) that the notice served on the person under subsection (1) is withdrawn with effect from the date of
service of the notice under this subsection; or

(ii) that the notice served on the person under subsection (1) remains in force and the Authority will on a
date specified in the notice served under this subsection seek an order under subsection (3) unless the
person has, before that date, complied with the notice served on the person under subsection (1).

(3) Where a notice served on a person under subsection (1) has not been withdrawn under subsection (2)(b)(i) and
the person has not complied with the notice before the relevant date, or before the date specified in the notice
served on the person under subsection (2), as the case may be, then a magistrate may, on application by the
Authority—
(a) if satisfied by information on oath that there are reasonable grounds for believing that the person is, or is

likely to be, in possession of the information or a document to which the first-mentioned notice relates and
that the information or document is relevant to the Authority's investigation of a contravention or suspected
contravention of a provision of this Ordinance;

(b) after considering the representations, if any, referred to in subsection (1)(b) received by the Authority in
consequence of the service of the first-mentioned notice; and

(c) after considering the representations, if any, made by the Authority or the person on the hearing of the
application,

issue an order that the person shall, within the time specified in the order, give the information in writing to the
Authority or produce the document to the Authority, as the case requires.

(4) The person in respect of whom an application is made by the Authority under subsection (3) shall be entitled to
be heard on the hearing of the application—
(a) where the person is an individual, either in person or through a counsel or solicitor; or
(b) where the person is an organization, either through a counsel or solicitor or through—

(i) in the case of a Hong Kong company or other company or body corporate, any of its directors or other
officers;

(ii) in the case of a partnership, any of its partners; and
(iii) in the case of any other organization, any of its officers.

(5) Any information or document to be given or produced to the Authority by a person in compliance with a notice
under subsection (1) or an order under subsection (3) shall be so given or produced by reference to the
information or document at the time of service of that notice except that the information or document may take
account of any processing that was done between the time of service and the time when the information or
document is so given or produced if that processing would have been done irrespective of the service of that
notice.

(6) For the avoidance of doubt, it is hereby declared that where a person gives or produces any information or
document under this section notwithstanding that the information or document is the subject of a confidentiality



Cap 593 - Unsolicited Electronic Messages Ordinance 17

agreement with another person that prevents the first-mentioned person from releasing the information or
document, the first-mentioned person shall not be liable for any civil liability or claim whatever in respect of the
giving or production of that information or document, as the case may be, contrary to that agreement.

(7) Nothing in this section shall require a person to give any information, or to produce any document, that the
person could not be compelled to give in evidence, or produce, in civil proceedings before the Court of First
Instance.

(8) A person commits an offence if he, without reasonable excuse—
(a) fails to comply with an order under subsection (3);
(b) fails to comply with subsection (5); or
(c) in purported compliance with a notice under subsection (1) or an order under subsection (3), knowingly

gives information that is false or misleading,
and shall be liable on summary conviction to a fine at level 5 and to imprisonment for 2 years.
(9) In this section, processing (處理), in relation to any information or document, includes amending, augmenting,

deleting or rearranging all or any part of the information or document, whether by automated means or
otherwise.


Section: 37 Disclosure of information and documents given or

produced under section 36
E.R. 2 of 2012 02/08/2012



(1) The Authority shall not disclose any information or document given or produced to it under section 36
(Authority may obtain information or documents relevant to investigation) unless it is satisfied that —
(Amended 17 of 2011 s. 28)
(a) it is necessary to disclose the information or document for the purposes of a proceeding under subsection

(3) of that section;
(b) it is necessary to disclose the information or document for the purposes of—

(i) the prevention or detection of crime;
(ii) the apprehension, prosecution or detention of offenders; or
(iii) the fulfilment of any obligation under an international agreement applicable to Hong Kong and relating

to unsolicited electronic messages; or
(c) it is otherwise in the public interest to disclose the information or document.

(2) The Authority shall not disclose any information or document given or produced to it under section 36
(Authority may obtain information or documents relevant to investigation) unless it has given the person who
gave or produced the information or document to the Authority a reasonable opportunity to make representations
on the proposed disclosure, and the Authority shall consider all representations made to it before it makes a
decision whether or not to disclose the information or document, as the case may be. (Amended 17 of 2011 s.
28)


Section: 38 Authority may issue enforcement notice E.R. 2 of 2012 02/08/2012


(1) Where the Authority is of the opinion that any person—
(a) is contravening any provision of Part 2 (rules about sending commercial electronic messages); or
(b) has contravened any provision of Part 2 (rules about sending commercial electronic messages) in

circumstances that make it likely that the contravention will continue or be repeated,
then the Authority may serve a notice in writing on the person, accompanied by a copy of this section in Chinese

and English—
(c) stating that it is of that opinion; (Amended 17 of 2011 s. 28)
(d) specifying the contravention as to which it is of that opinion and the reasons why it believes it is a

contravention; and (Amended 17 of 2011 s. 28)
(e) directing the person to take such steps as are specified in the notice to remedy the contravention or the

matters occasioning the service of the notice, as the case may be, within such period as is specified in the
notice.

(2) The steps specified in an enforcement notice to remedy any contravention or matter to which the notice relates
may be framed—
(a) to any extent by reference to any approved code of practice; and



Cap 593 - Unsolicited Electronic Messages Ordinance 18

(b) so as to afford the relevant person a choice between different ways of remedying the contravention or
matter, as the case may be.

(3) Subject to subsection (4), the period specified in an enforcement notice for taking the steps specified in it shall
not expire before the end of the period specified in section 48 (appeals to Appeal Board) within which an appeal
against the notice may be made.

(4) If the Authority is of the opinion that by reason of special circumstances the steps specified in an enforcement
notice should be taken as a matter of urgency—
(a) it may include a statement to that effect in the notice together with the reasons why it is of that opinion; and

(Amended 17 of 2011 s. 28)
(b) where such a statement is so included, subsection (3) shall not apply but the notice shall not require those

steps to be taken before the end of the period of 7 days beginning with the date on which the notice was
served.

(5) The Authority may cancel an enforcement notice by notice in writing served on the relevant person.

Section: 39 Offence relating to enforcement notices E.R. 2 of 2012 02/08/2012


(1) A person who contravenes an enforcement notice served on him under section 38 (Authority may issue
enforcement notice) commits an offence.

(2) A person who commits an offence under this section is liable—
(a) on a first conviction, to a fine at level 6; and
(b) on a second or subsequent conviction, to a fine of $500000,

and, in the case of a continuing offence, to a further daily fine of $1000 for each day during which the offence
continues.

(3) It is a defence to a charge for an offence under this section for the person charged to prove that he exercised all
due diligence to comply with the enforcement notice.


Section: 40 Powers of entry, search, arrest, etc. E.R. 2 of 2012 02/08/2012


(1) The Authority or an authorized officer may—
(a) without warrant, arrest any person whom the Authority or authorized officer reasonably suspects of having

committed a specified offence; and
(b) where a warrant has been issued under section 41(1) (power of magistrate to issue search warrant) in

respect of any premises or place—
(i) enter and search the premises or place;
(ii) detain any person found in or on the premises or place, during such period as is reasonably required to

permit the search to be carried out, where that person might prejudice the purpose of the search if he
were not so detained; and

(iii) seize, remove or detain any telecommunications device or other thing found in or on the premises or
place that is or that contains, or that appears to the Authority or authorized officer to be or to contain,
or to be likely to be or to contain, evidence of the commission of a specified offence.

(2) The Authority or an authorized officer may, in carrying out a search of any premises or place entered under a
warrant issued under section 41(1) (power of magistrate to issue search warrant)—
(a) inspect, operate and analyze any telecommunications device or other thing found in or on the premises or

place;
(b) require to be given or produced to the Authority or authorized officer any information (including but not

limited to passwords) or document or other thing as will enable the Authority or authorized officer to
inspect, operate and analyze any telecommunications device or other thing referred to in paragraph (a);

(c) require any information that relates, or that appears to the Authority or authorized officer to relate, or to be
likely to relate, to the commission or suspected commission of a specified offence and that is— (Amended
17 of 2011 s. 28)
(i) contained in a computer in, on or accessible from the premises or place; or
(ii) contained in any other telecommunications device or other thing found in or on the premises or place

and that is capable of being retrieved on a computer,
to be produced on a computer in or on the premises or place in a visible and legible form, and examine the



Cap 593 - Unsolicited Electronic Messages Ordinance 19

information;
(d) require any information described in paragraph (c) to be produced in a form in which it can be taken away

and in which it is either visible and legible or capable of being retrieved on a computer; and
(e) take away the copy so produced under paragraph (d).

(3) The Authority or an authorized officer may—
(a) break into and forcibly enter any premises or place that the Authority or authorized officer is empowered to

enter and search under a warrant issued under section 41(1) (power of magistrate to issue search warrant);
and

(b) remove by force any person or thing obstructing the Authority or authorized officer in the performance of
any functions of the Authority or authorized officer under this section.

(4) Where the Authority or an authorized officer arrests a person under subsection (1)(a), the Authority or
authorized officer shall, without delay, take the person to a police station to be dealt with there in accordance
with the Police Force Ordinance (Cap 232) or deliver him into the custody of a police officer for that purpose.

(5) The Authority or an authorized officer may call upon police officers or other public officers to assist the
Authority or authorized officer in the performance of any function under this section.

(6) This section is without prejudice to any powers of arrest, entry and search conferred on police officers under any
other enactment or rule of law.

(Amended 17 of 2011 s. 28)

Section: 41 Power of magistrate to issue search warrant E.R. 2 of 2012 02/08/2012


(1) Where a magistrate is satisfied by information on oath that there are reasonable grounds for suspecting that there
is, or is likely to be, in or on any premises or place any telecommunications device or other thing that is or that
contains, or that is likely to be or to contain, evidence of the commission of a specified offence, the magistrate
may issue a warrant authorizing the Authority or an authorized officer to enter and search the premises or place.

(2) Where the Authority or an authorized officer enters any premises or place under a warrant issued under
subsection (1), the Authority or authorized officer shall, on request, produce the warrant and evidence of identity
for inspection by any person found in or on the premises or place. (Amended 17 of 2011 s. 28)


Section: 42 Obstruction of Authority, authorized officers, etc. E.R. 2 of 2012 02/08/2012


(1) Without prejudice to any other Ordinance, a person who—
(a) wilfully obstructs the Authority or an authorized officer in the performance of any functions of the

Authority or authorized officer under section 40 (powers of entry, search, arrest, etc.);
(b) wilfully fails to comply with any requirement properly made to him by the Authority or an authorized

officer under that section; or
(c) without reasonable excuse, fails to give the Authority or an authorized officer any other assistance that the

Authority or authorized officer may reasonably require to be given for the purpose of performing any
functions of the Authority or authorized officer under that section,

commits an offence and is liable on summary conviction to a fine at level 3 and to imprisonment for 6 months.
(2) Without prejudice to any other Ordinance, a person who makes a statement that he knows to be false or does not

believe to be true, or otherwise knowingly misleads the Authority, an authorized officer or any other person in
the performance of any functions of the Authority, authorized officer or person under this Ordinance commits an
offence and is liable on summary conviction to a fine at level 5 and to imprisonment for 2 years.

(Amended 17 of 2011 s. 28)

Section: 43 Recovery of costs and expenses of investigation by

Authority
E.R. 2 of 2012 02/08/2012



(1) Where a person is convicted by a court of a specified offence on a prosecution instituted as a result of an
investigation by the Authority, the court may order the person to pay to the Authority the whole or a part of the
costs and expenses of that investigation.

(2) Any costs and expenses awarded to the Authority by an order made under this section shall constitute a debt due
to the Authority from the person ordered to pay them and are recoverable as a civil debt.



Cap 593 - Unsolicited Electronic Messages Ordinance 20

(3) For the avoidance of doubt, this section is without prejudice to any power conferred on the court under the Costs
in Criminal Cases Ordinance (Cap 492).

(4) In this section, costs and expenses (費用及開支), in relation to an investigation, means staff costs and
expenses and the financing of liabilities paid out of the Office of the Communications Authority Trading Fund in
respect of that investigation. (Amended 17 of 2011 s. 28)


Section: 44 Service of notices for purposes of sections 34, 35, 36 and 38 18 of 2014 05/12/2014


(1) A specified notice may be served on a person—
(a) where the person is an individual, by delivering it to the person by hand; or
(b) by leaving it, or sending it by ordinary post or registered post to the person, at the person’s usual or last

known place of abode or business. (Replaced 18 of 2014 s. 51)
(1A) In the absence of evidence to the contrary, the notice is presumed to have been served—

(a) if the notice is left at the person’s usual or last known place of abode or business, when it is so left; or
(b) if the notice is sent by ordinary post or registered post, on the second day after the day on which it is so

sent. (Added 18 of 2014 s. 51)
(2) For the purposes of this section, a company within the meaning assigned by section 2(1) of the Companies

Ordinance (Cap 622) is deemed to have its usual place of business at its registered office in Hong Kong, and any
other organization is deemed to have a usual place of business at its principal office or any other place at which
it carries on business. (Amended 28 of 2012 ss. 912 & 920)

(3) In this section, specified notice (指明通知) means a notice under—
(a) section 34 (Authority may issue directions to telecommunications service providers);
(b) section 35 (Authority may impose financial penalties);
(c) section 36 (Authority may obtain information or documents relevant to investigation); or
(d) section 38 (Authority may issue enforcement notice).


Section: 45 Immunity of Authority, authorized officers, etc. E.R. 2 of 2012 02/08/2012


(1) No person to whom this subsection applies, acting in good faith, shall be personally liable for any civil liability
or claim whatever in respect of any act done or default made in the performance or purported performance of
any function under this Ordinance.

(2) The persons to whom subsection (1) applies are—
(a) the Authority;
(b) any authorized officer; and
(c) any police officer or other public officer assisting the Authority or authorized officer in the performance or

purported performance of any function under this Ordinance.

Part: 6 Unsolicited Electronic Messages (Enforcement Notices)

Appeal Board
E.R. 2 of 2012 02/08/2012





Section: 46 Interpretation of Part 6 E.R. 2 of 2012 02/08/2012


In this Part—
appeal (上訴) means an appeal under section 48 (appeals to Appeal Board );
Appeal Board (上訴委員會) means the Unsolicited Electronic Messages (Enforcement Notices) Appeal Board

established under section 47(1);
appellant (上訴人) means a person lodging an appeal;
Chairman (主席) means the Chairman of the Appeal Board appointed under section 47(2);
Deputy Chairman (副主席) means a Deputy Chairman of the Appeal Board appointed under section 47(2);
legally qualified (具所需法律資格) means qualified for appointment as a District Judge under section 5 of the

District Court Ordinance (Cap 336);



Cap 593 - Unsolicited Electronic Messages Ordinance 21

panel member (備選委員) means a member of the panel of persons appointed under section 47(3);
presiding officer (審裁官), in relation to an appeal, means the presiding officer referred to in section 49 (composition

of Appeal Board for purposes of appeal).

Section: 47 Appeal Board established E.R. 2 of 2012 02/08/2012


(1) A board to be known as the "Unsolicited Electronic Messages (Enforcement Notices) Appeal Board" is
established.

(2) The Chief Executive shall appoint a legally qualified person to be the Chairman of the Appeal Board and such
other legally qualified persons as he thinks fit to be Deputy Chairmen of the Appeal Board.

(3) The Chief Executive shall appoint a panel of persons, not being public officers, whom he considers suitable for
selection under section 49(1)(b) (composition of Appeal Board for purposes of appeal) as members of the
Appeal Board.

(4) A person shall be appointed under subsection (2) or (3) for a term of not more than 3 years but may be
reappointed.

(5) An appointment under subsection (2) or (3) shall be notified in the Gazette.
(6) The Chairman, a Deputy Chairman or a panel member may at any time resign by notice in writing to the Chief

Executive.
(7) The Chief Executive may revoke the appointment of the Chairman, a Deputy Chairman or a panel member on

the ground of incapacity, bankruptcy, neglect of duty or misconduct proved to the satisfaction of the Chief
Executive.

(8) The remuneration, if any, of the Chairman, a Deputy Chairman and a panel member shall be paid at a rate that
the Financial Secretary determines.


Section: 48 Appeals to Appeal Board E.R. 2 of 2012 02/08/2012


(1) A person on whom an enforcement notice is served under section 38 (Authority may issue enforcement notice)
may appeal to the Appeal Board against the enforcement notice or any part of the enforcement notice.

(2) A person who wishes to appeal under this section must lodge a notice of appeal with the Appeal Board not later
than 14 days after the enforcement notice is served on him under section 38 (Authority may issue enforcement
notice).

(3) Unless ordered by the Appeal Board under section 51(1)(i) (powers of Appeal Board), the lodging of a notice of
appeal shall not have the effect of suspending the operation of the enforcement notice or any part of the
enforcement notice under appeal.


Section: 49 Composition of Appeal Board for purposes of appeal E.R. 2 of 2012 02/08/2012


(1) For the purposes of an appeal, the Appeal Board shall consist of—
(a) a presiding officer, who shall preside at the hearing of the appeal; and
(b) 2 panel members selected by the presiding officer.

(2) Subject to subsections (3), (4) and (5), the Chairman or, if the Chairman so determines, a Deputy Chairman
selected by the Chairman shall act as presiding officer.

(3) The Chairman shall not act as presiding officer if he has a direct or indirect interest in the appeal.
(4) The Chairman shall not select a Deputy Chairman to act as presiding officer if the Deputy Chairman has a direct

or indirect interest in the appeal.
(5) In the event that the Chairman and each Deputy Chairman has a direct or indirect interest in an appeal, the Chief

Executive may select a panel member who is legally qualified and who does not have a direct or indirect interest
in the appeal to act as presiding officer.

(6) The presiding officer shall not select a panel member to hear an appeal if the panel member has a direct or
indirect interest in the appeal.

(7) If the term of appointment of the presiding officer or a panel member selected under subsection (1)(b) expires
during the hearing of an appeal, the presiding officer or panel member may continue to hear the appeal until the
appeal is determined.





Cap 593 - Unsolicited Electronic Messages Ordinance 22

Section: 50 Procedure on appeal E.R. 2 of 2012 02/08/2012


(1) In the hearing of an appeal, every question before the Appeal Board shall be determined by the opinion of the
majority of the members hearing the appeal except a question of law which shall be determined by the presiding
officer, and in the case of an equality of votes the presiding officer shall have a casting vote.

(2) A party to an appeal shall be entitled to be heard—
(a) where the party is an individual, either in person or through a counsel or solicitor; or
(b) where the party is an organization, either through a counsel or solicitor or through—

(i) in the case of a Hong Kong company or other company or body corporate, any of its directors or other
officers;

(ii) in the case of a partnership, any of its partners; and
(iii) in the case of any other organization, any of its officers.

(3) The Appeal Board may, if it sees fit, permit a party to an appeal to submit written representations to the Appeal
Board in lieu of the party appearing at a sitting of the Appeal Board either in person or through a counsel or
solicitor or a director, officer or partner referred to in subsection (2).

(4) Every sitting of the Appeal Board shall be held in public unless the Appeal Board considers that in the interests
of justice a sitting or part of a sitting should not be held in public, in which case it may hold the sitting or part of
the sitting in private.

(5) After hearing an appeal, the Appeal Board shall determine the appeal by upholding, varying or setting aside the
enforcement notice and may make such consequential orders as it considers necessary.

(6) The Appeal Board shall notify in writing the parties to the appeal of its decision and the reasons for the decision.

Section: 51 Powers of Appeal Board E.R. 2 of 2012 02/08/2012


(1) Subject to section 52 (privilege against disclosure) and section 55 (privileges and immunities of Appeal Board
members and witnesses), in the hearing of an appeal, the Appeal Board may—
(a) subject to subsection (2), receive and consider any material, whether by way of oral evidence, written

statements, documents or otherwise, and whether or not it would be admissible in a court;
(b) by notice in writing signed by the presiding officer, summon any person—

(i) to produce to the Appeal Board any document that is relevant to the appeal and is in his custody or
under his control; or

(ii) to appear before the Appeal Board and to give evidence relevant to the appeal;
(c) administer oaths and affirmations;
(d) require evidence to be given on oath or affirmation;
(e) make an award as to costs—

(i) against an appellant, if the Appeal Board is satisfied that he has conducted his case in a frivolous or
vexatious manner; and

(ii) against any other party to the appeal, if the Appeal Board is satisfied that in all the circumstances of
the case it would be unjust and inequitable not to do so;

(f) where the Appeal Board is satisfied that it is just and equitable to do so, require a party to the appeal to pay
the costs of the Appeal Board in hearing the appeal;

(g) make an order prohibiting a person from publishing or otherwise disclosing any material the Appeal Board
receives;

(h) make an order prohibiting the publication or other disclosure of any material the Appeal Board receives at a
sitting, or part of a sitting, that is held in private; and

(i) make an order suspending the operation of an enforcement notice.
(2) Subsection (1)(a) shall not entitle a person to require the Appeal Board to receive and consider any material that

had not been submitted to or made available to the Authority at any time before the enforcement notice under
appeal was served.

(3) Costs referred to in subsection (1)(e) and (f) are recoverable as a civil debt.
(4) The Chairman may determine any matter of practice or procedure relating to the hearing of appeals where no

provision governing such matter is made in this Ordinance or in any rules made under section 56 (rules).




Cap 593 - Unsolicited Electronic Messages Ordinance 23

Section: 52 Privilege against disclosure E.R. 2 of 2012 02/08/2012


For the purposes of an appeal, the appellant, the Authority and any other person summoned under section 51(1)(b)
(powers of Appeal Board) shall each have the same privileges in respect of the disclosure of any material as if the
proceedings before the Appeal Board were proceedings before a court.

Section: 53 Case may be stated for Court of Appeal E.R. 2 of 2012 02/08/2012


(1) The Appeal Board may refer any question of law arising in an appeal to the Court of Appeal for determination
by way of case stated.

(2) On the hearing of the case, the Court of Appeal may—
(a) determine the question stated; or
(b) remit the case to the Appeal Board, in whole or in part, for reconsideration in the light of the Court's

determination.
(3) Where a case is stated under subsection (1), the Appeal Board shall not determine the relevant appeal before the

Court of Appeal determines the relevant point of law.

Section: 54 Offences relating to appeals E.R. 2 of 2012 02/08/2012


(1) In relation to an appeal, a person who, without reasonable excuse, refuses or fails—
(a) to attend and give evidence when required to do so by the Appeal Board;
(b) to answer truthfully and completely questions put to him by the Appeal Board; or
(c) to produce any document that he is required by the Appeal Board to produce,

commits an offence and is liable on summary conviction to a fine at level 3 and to imprisonment for 6 months.
(2) A person who publishes or otherwise discloses any material in contravention of—

(a) an order under section 51(1)(g) (powers of Appeal Board); or
(b) an order under section 51(1)(h) (powers of Appeal Board),

commits an offence and is liable on summary conviction to a fine at level 5 and to imprisonment for 2 years.
(3) It is a defence to a charge for an offence under subsection (2)(b) for the person charged to prove that he did not

know and had no reason for knowing that the Appeal Board had made an order under section 51(1)(h) (powers
of Appeal Board) prohibiting the publication or other disclosure of the material concerned.


Section: 55 Privileges and immunities of Appeal Board members and

witnesses
E.R. 2 of 2012 02/08/2012



(1) The Chairman, a Deputy Chairman and a panel member have, in the performance of their functions under this
Part, the same privileges and immunities as a judge of the Court of First Instance in civil proceedings in that
Court.

(2) A witness before the Appeal Board shall be entitled to the same privileges and immunities as if he were a
witness in civil proceedings in the Court of First Instance.


Section: 56 Rules E.R. 2 of 2012 02/08/2012


The Secretary may make rules—
(a) to provide for the lodging of appeals; and
(b) generally for regulating the practice and procedure of the Appeal Board.


Part: 7 Miscellaneous E.R. 2 of 2012 02/08/2012




Section: 57 Claims for loss or damage E.R. 2 of 2012 02/08/2012


(1) A person who suffers loss or damage by reason of a contravention of any provision of this Ordinance (the
claimant) shall be entitled to bring proceedings against the person who committed the contravention.



Cap 593 - Unsolicited Electronic Messages Ordinance 24

(2) For the purposes of subsection (1), it is immaterial whether—
(a) the contravention constitutes an offence; or
(b) the person who committed the contravention has been convicted of an offence in relation to the

contravention.
(3) Subject to subsection (6), proceedings under subsection (1) shall be brought in the District Court but all such

remedies shall be obtainable in such proceedings as, apart from this subsection, would be obtainable in the Court
of First Instance.

(4) Without limiting the generality of subsection (3), the District Court may, if it considers it fair, just and
reasonable in the circumstances to do so—
(a) make a declaration that the respondent has committed an act, or engaged in conduct, in contravention of this

Ordinance;
(b) order that the respondent shall perform any reasonable act or course of conduct to redress any loss or

damage suffered by the claimant;
(c) order that the respondent shall pay to the claimant compensation by way of damages for any loss or damage

suffered by the claimant by reason of the respondent's act or conduct; and
(d) grant an injunction or any other appropriate remedy, order or relief against the respondent.

(5) By virtue of this subsection and notwithstanding any other enactment or rule of law, the District Court shall have
jurisdiction to hear and determine any proceedings under subsection (1) and shall have all such powers as are
necessary or expedient for it to have in order to provide, grant or make any remedy, injunction, order or relief
referred to in subsection (4).

(6) Where an amount claimed for loss or damage under subsection (1) does not exceed the amount referred to in
paragraph 1 of the Schedule to the Small Claims Tribunal Ordinance (Cap 338), the proceedings shall be brought
in the Small Claims Tribunal, and that Ordinance shall apply to the claim in the same manner as if it were a
monetary claim founded in tort as referred to in that paragraph.

(7) The Limitation Ordinance (Cap 347) shall apply, with necessary modifications, to a claim under this section in
the same manner as it applies to an action founded on tort.

(8) For the avoidance of doubt, nothing in this section affects, limits or diminishes any rights, privileges, obligations
or liabilities conferred or imposed on a person under any other enactment or rule of law.


Section: 58 Offences relating to misuse of information E.R. 2 of 2012 02/08/2012


(1) No person to whom an unsubscribe request is sent under section 9 (commercial electronic messages must
contain unsubscribe facility) shall use any information obtained thereby other than for the purpose of complying
with the requirements of that section or section 10 (commercial electronic messages must not be sent after
unsubscribe request is sent).

(2) No person to whom any information contained in a do-not-call register is made available under section 33
(access to do-not-call registers) shall use any information obtained thereby other than for the purpose described
in section 31(2)(b) (Authority may establish do-not-call registers).

(3) A person who contravenes subsection (1) or (2) commits an offence and is liable on summary conviction to a
fine at level 6.

(4) A person who knowingly contravenes subsection (1) or (2) commits an offence and is liable on conviction on
indictment to a fine of $1000000 and to imprisonment for 5 years.

(5) It is a defence to a charge for an offence under subsection (3) for the person charged to prove that he took all
reasonable precautions and exercised all due diligence to avoid the commission of the offence.


Section: 59 Liability of principals, agents, employers and employees E.R. 2 of 2012 02/08/2012


(1) Any act done or conduct engaged in by a person in the course of his employment (the "employee") shall be
treated for the purposes of this Ordinance as done or engaged in by his employer as well as by him, whether or
not it was done or engaged in with the employer's knowledge or approval.

(2) Any act done or conduct engaged in by a person as agent for another person with the authority (whether express
or implied, and whether precedent or subsequent) of that other person shall be treated for the purposes of this
Ordinance as done or engaged in by that other person as well as by him.

(3) In any proceedings for an offence under this Ordinance brought against any person in respect of an act or



Cap 593 - Unsolicited Electronic Messages Ordinance 25

conduct alleged to have been done or engaged in, as the case may be, by an employee or agent of that person, it
is a defence for that person to prove that he took such steps as were practicable to prevent the employee or agent
from doing the act or engaging in the conduct, or from doing or engaging in, in the course of his employment or
authority, acts or conduct, as the case may be, of that description.

(4) In any proceedings for an offence under this Ordinance brought against any employee in respect of an act or
conduct alleged to have been done or engaged in, as the case may be, by the employee, it is a defence for the
employee to prove that he did the act or engaged in the conduct in good faith—
(a) in the course of his employment; or
(b) in accordance with instructions given to him by or on behalf of his employer in the course of his

employment.
(5) Subsection (4) does not apply to an employee who, at the time the act was done or the conduct was engaged in,

was in a position to make or influence a decision regarding that act or conduct.

Section: 60 Liability of directors, partners, etc. E.R. 2 of 2012 02/08/2012


(1) Where an organization has done any act or engaged in any conduct constituting an offence under this Ordinance,
the following person shall, unless there is evidence showing that he did not authorize the act to be done or the
conduct to be engaged in, be presumed also to have done the act or to have engaged in the conduct—
(a) in the case of a Hong Kong company or other company or body corporate (the company)—

(i) any director of the company who, at the time the act was done or the conduct was engaged in, was
responsible for the internal management of the company; or

(ii) if there was no such director, any person who, at the time the act was done or the conduct was engaged
in, was responsible under the immediate authority of the directors of the company for the internal
management of the company;

(b) in the case of a partnership—
(i) any partner in the partnership who, at the time the act was done or the conduct was engaged in, was

responsible for the internal management of the partnership; or
(ii) if there was no such partner, any person who, at the time the act was done or the conduct was engaged

in, was responsible under the immediate authority of the partners in the partnership for the internal
management of the partnership; and

(c) in the case of any other organization, any officer of the organization or other person who, at the time the act
was done or the conduct was engaged in, was responsible for the internal management of the organization.

(2) A person charged with an offence under this Ordinance by virtue of subsection (1) is taken not to have done the
act in question or not to have engaged in the conduct in question if—
(a) sufficient evidence is adduced to raise an issue that he did not authorize the act to be done or the conduct to

be engaged in; and
(b) the contrary is not proved by the prosecution beyond reasonable doubt.


Section: 61 Transactions relating to contravention not void or voidable E.R. 2 of 2012 02/08/2012


A transaction is not void or voidable by reason only that a contravention of any of the provisions of this Ordinance has
taken place in relation to or as a result of the transaction.

Section: 62 Regulations E.R. 2 of 2012 02/08/2012


The Secretary may make regulations—
(a) for the purposes of any provision of this Ordinance that contemplates or authorizes the making of

regulations with respect to any matter;
(b) providing for such matters as are necessary for giving full effect to the provisions of this Ordinance; and
(c) generally for carrying out the purposes and provisions of this Ordinance.


Section: 63 (Omitted as spent—E.R. 2 of 2012) E.R. 2 of 2012 02/08/2012






Cap 593 - Unsolicited Electronic Messages Ordinance 26

Schedule: 1 Exemptions E.R. 2 of 2012 02/08/2012


[section 7]

1. Interpretation


(1) In this Schedule—
sound broadcasting service (聲音廣播服務) means—

(a) a service that includes broadcasting as defined in section 13A(1) of the Telecommunications
Ordinance (Cap 106); or

(b) a service of a like nature;
television programme service (電視節目服務) means—

(a) a television programme service as defined in section 2(1) of the Broadcasting Ordinance (Cap 562); or
(b) a service of a like nature.

(2) For the avoidance of doubt, the exemption of a matter from the application of Part 2 of this Ordinance (rules
about sending commercial electronic messages) in accordance with Table 2 shall not be construed as
implying that the other provisions of this Ordinance apply to that matter.


2. Exemptions


(1) The matters described in an item in Table 1 are exempt from the application of this Ordinance.
(2) The matters described in an item in column 1 in Table 2 are exempt from the application of Part 2 of this

Ordinance (rules about sending commercial electronic messages) subject to the conditions, if any, specified
in column 2 of that item.


Table 1


Matters Exempted from Application of Ordinance


Item Description of exempt matter


1. Voice, sound, image or video messages, or messages combining text, voice, sound, images or video, that

involve person-to-person interactive communications between a caller and a recipient without any pre-
recorded or synthesized (machine-generated or simulated) element.


2. Voice, sound, image or video messages, or messages combining text, voice, sound, images or video, that
involve—

(a) person-to-person interactive communications between a caller and a recipient; and
(b) a pre-recorded or synthesized (machine-generated or simulated) element,

whereby the pre-recorded or synthesized element is activated in response to information communicated by the
caller.


3. Television programme services, whether or not licensed under the Broadcasting Ordinance (Cap 562).


4. Sound broadcasting services, whether or not licensed under the Telecommunications Ordinance (Cap 106).


Table 2


Matters Exempted from Application of Part 2 of Ordinance

Column 1


Column 2


Item


Description of exempt matter

Conditions to which
exemption is subject



Cap 593 - Unsolicited Electronic Messages Ordinance 27


1. Any commercial electronic message sent to a person that meets the

following conditions—
(a) the message is sent in response to information

communicated to the sender by that person (including but
not limited to information communicated through the
Internet);

(b) the information is communicated to the sender by that
person either directly or in consequence of the conduct of
that person;

(c) the message would not have been sent but for the
communication of that information; and

(d) the message is of a kind that the person would normally
expect to receive as a result of the communication of that
information.



The exemption is subject to the
condition that the commercial
electronic message is sent to the
person within a reasonable time
after the information is
communicated to the sender by
that person.

2. Any electronic message the primary purpose of which is—
(a) to facilitate, complete or confirm a commercial transaction

that the recipient has previously agreed to enter into with the
sender;

(b) to provide warranty information, product recall information
or safety or security information with respect to a
commercial product or service purchased or used by the
recipient; or

(c) to deliver goods or services, including product updates or
upgrades, that the recipient is entitled to receive under the
terms of a transaction that the recipient has previously
agreed to enter into with the sender.



Not applicable.

3. Any electronic message the primary purpose of which is to provide—
(a) notification concerning a change in the terms or features of;
(b) notification of a change in the recipient's standing or status

with respect to; or
(c) at regular periodic intervals, account balance information or

other type of account statement with respect to,
a subscription, membership, account, loan or comparable ongoing
commercial relationship involving the ongoing purchase or use by the
recipient of goods or services offered by the sender.


Not applicable.

4. Any electronic message the primary purpose of which is to provide
information directly related to an employment relationship or a related
benefit plan in which the recipient is currently involved, participating
or enrolled.

Not applicable.




Schedule: 2 (Omitted as spent—E.R. 2 of 2012) E.R. 2 of 2012 02/08/2012

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