Standard 2.10.3
 
chewing gum
 
 
Purpose
 
This Standard regulates the addition of calcium to chewing gum containing no more than 0.2% residual sugars; the calcium claims which can be made in relation to chewing gum containing no more than 0.2% residual sugars and certain other labelling requirements.
 
Table of Provisions
 
1            Interpretation
2            Permitted addition of calcium
3            Calcium claim
4            Labelling requirements
5            Small packages
 
Clauses
 
1            Interpretation
 
In this Standard –
 
calcium claim means a claim about the presence of calcium in chewing gum.
 
chewing gum suitable for added calcium means chewing gum containing no more than 0.2% residual sugars.
 
releasable calcium means the amount of calcium released into the mouth during 20 minutes of chewing calculated using the following formula –
 
             
 
Where –
 
 is the releasable calcium (mg/g of chewing gum)
 is the original calcium concentration in the chewing gum (mg/g)
 is the weight of the original chewing gum (g)
 is the residual calcium in gum that has been chewed for 20 minutes (mg/g)
 is the weight of the chewed gum (g).
 
Editorial note:
 
As a guide, procedures and apparatus for determining releasable constituents from chewing gum are published in the British Pharmacopoeia and the European Pharmacopoeia, and are under consideration for inclusion in the United States Pharmacopeia.
 
supplier making the claim means the supplier who makes or includes on a label or in an advertisement a calcium claim.
 
2            Permitted addition of calcium
 
Chewing gum suitable for added calcium may contain added calcium provided that the calcium is in a permitted form specified in the Schedule to Standard 1.1.1.
 
3            Calcium claims
 
(1)          A calcium claim may be made only if –
 
(a)          the chewing gum to which the claim relates is chewing gum suitable for added calcium; and
(b)          the chewing gum contains no less than 80 mg (10% of the RDI) of releasable calcium per serve; and
(c)          the maximum quantity claimed is no more than 200 mg (25% of the RDI) of releasable calcium per serve; and
(d)         the supplier making the claim has records that substantiate the matters listed in paragraphs (b) and (c); and
(e)          the supplier making the claim makes the records available to the relevant Authority upon request.
 
(2)          To avoid doubt, a claim to the effect that chewing gum is a good source of calcium or releasable calcium must not be made.
 
4            Labelling requirements
 
(1)          Where a calcium claim is made in relation to chewing gum suitable for added calcium, the nutrition information panel must also include –
 
(a)          the average quantity of releasable calcium per serve; and
(b)          the average quantity of releasable calcium per 100 g; and
(c)          the proportion of the RDI (for calcium) of releasable calcium per serve; and
(d)         a statement to the effect that the average quantity of calcium is released during 20 minutes of chewing.
 
(2)          Subclause (1) does not apply to chewing gum suitable for added calcium in a small package.
 
Editorial note:
 
EXAMPLE
 
NUTRITION INFORMATION
Servings per package:   10
Serving size:   3 g

 
Average quantity per serve
Average quantity per 100 g

Energy
 
25 kJ
833 kJ

Protein
 
0 g
0 g

Fat, total
– saturated
 
0 g
0 g
0 g
0 g
 

Carbohydrate
– sugars
 
Less than 1 g
Less than 1 g
Less than 1 g
Less than 1 g

Dietary fibre
0 g
0 g

Sodium
0 mg
0 mg

Calcium*
80 mg (10% RDI**)
2670 mg

*average quantity of calcium released during 20 minutes of chewing
**Recommended Dietary Intake

 
Standard 1.1.1 defines a ‘nutrition information panel or panel’ as a panel which complies with the requirements of Division 2 of Standard 1.2.8.
 
5            Small packages
 
(1)          Where a calcium claim is made in relation to chewing gum suitable for added calcium contained in a small package, the label must include the following calcium declaration –
 
(a)          the average quantity of releasable calcium per serve; and
(b)          the serving size; and
(c)          the proportion of the RDI (for calcium) of releasable calcium per serve; and
(d)         a statement to the effect that the average quantity of calcium is released during 20 minutes of chewing.
 
(2)          To avoid doubt, the declaration requirement in paragraph 8(1)(a) of Standard 1.2.8 does not apply to the calcium declaration in subclause (1).
 
(3)          The declaration required in subclause (1) need not be set out in the prescribed panel format.
 
Editorial note:
 
For the purposes of labelling, Standard 1.2.1 defines a ‘small package’ as a package with a surface area of less than 100 cm2.
See clause 8 of Standard 1.2.8 for labelling requirements where nutrition claims, other than calcium claims, are made on small packages of chewing gum suitable for added calcium.